The integrated communications agency Capital-Image is proud to have received a Grand Prix Média last night for its innovative campaign, Move with Kijiji, in the Best use of print media category (dailies, weeklies, magazines).
The campaign was intended to help consolidate Kijiji's authority as the undisputed leader in the second-hand economy. The choice of multipurpose advertising helped reinforce the importance of this activity, since according to the 2018 Kijiji Second-Hand Economy Index, relocation is the second most important reason for a consumer to become active in buying, selling or trading used goods.
“This campaign is the fruit of the strategic creativity that our team strives for every day to serve our client Kijiji,” said Silvie Letendre, Senior Vice President of Capital-Image. “The project was made possible thanks to the great confidence that Kijiji has placed in us for more than 12 years now, and it represents a fine example of the range of varied services that Capital-Image is able to offer to its various clients.”
Following the campaign, which represented Kijiji's only marketing effort in the province for this period, Kijiji notably observed a 15% increase in the number of page views of the Kijiji.ca site in Quebec in June and July 2018 compared to 2017.
Thanks to a kraft paper insert distributed in the Metro newspaper and which can be used as packaging for fragile items, the concept created and developed by Capital-Image aimed to complement a communications campaign launched by Kijiji in Quebec around the moving season. Being the most widely read print newspaper in the greater Montreal area, Metro offered the best platform to access the young and urban audiences Kijiji wanted to reach.
This prestigious new award joins the six others awarded to Capital-Image since the launch of the Kijiji Second-Hand Economy Index in 2015.
Capital-Image is one of the six largest communications agencies in Montreal. Its operations are A + certified, the Quebec standard of professional quality and service for public relations firms, determined by the Alliance of Public Relations Firms of Quebec.
Founded in 1989, the agency offers services in media relations and influencers, content development (writing, graphics, web and video), social media, corporate communication, reputation and crisis management, special events, promotions and communications. internal. Over the years, it has won numerous awards for excellence in public relations. It was also one of the first carbon-neutral certified agencies in Montreal.
For 23 years, Capital-Image has been a partner of the Proof Inc. agency which has offices in Toronto, Ottawa and Washington and, more recently, of the WE network (Waggener Edstrom Communications) which has more than 20 offices across the planet. For more information, please visit www.capital-image.com.