Corporate Communication
Facing change or promoting innovations? We're here to amplify your message. Our team helps you choose the best channels and craft messages that resonate with your audience, both internally and externally.
Strategic Positioning
Simply being visible isn't enough. We craft communications strategies that elevate your brand above the competition, focusing on the audiences that matter most to achieve your business goals. Let us fine-tune your company's messaging to spotlight your unique strengths.
Corporate Exposure Plan
Need to launch a new product or boost your employer brand? We use every tool available to spotlight your company and its initiatives. We meticulously plan every step to maximize your return on investment, ensuring your company's story shines brightly.
Reputation Management
Reputation is an intangible but very valuable asset to your company that can have a positive or negative impact on your business objectives.
Participating in industry discussions while maintaining an active watch can help ensure, maintain or improve trust and reputation with consumers, customers, governments, and current or future employees. How can communication contribute to this?
- Complete a stakeholder mapping
- Conduct media monitoring to assess your positioning
- Establish a relationship with journalists
- Demonstrate transparency
- Maintain a presence (monitoring, publishing and discussing) on social media
- Establish an improvement strategy based on feedback evaluation
Issue and Crisis Management
Capital-Image's experts are ready to support you in developing and deploying an issue management plan to respond quickly to situations that have a major impact on the organization.
Our experts will help you get the right messages across to external audiences, using a variety of communication tools. They will also help you disseminate the information needed to mobilize your employees during this troubled time.
The best way to get through a crisis is to avoid it. The management of issues specific to a company can be very beneficial since it allows you to avoid certain problematic situations by:
- Monitoring the company and its brands in the media and social media;
- Participating in discussions on social, political and environmental issues related to the company;
- Planning open communication for greater transparency;
- Developing relationships with key players in the company's various stakeholders.
Crisis Communication Plan
No one is immune to a crisis within or affecting a company. They are unexpected events that interrupt the regular operations of a business. And, if poorly managed, a crisis can have very long-term repercussions.
The best way to manage a crisis is to be well prepared by defining an objective and identifying exactly what steps to take and who is responsible for them. Any crisis is a critical time for a company, but proper preparation can ensure that risks are mitigated and negative impacts are minimized.
Crisis Simulation
A crisis simulation is used to put the participants (you and your employees) in a situation that is as realistic as possible to a real crisis. In order to test the crisis communication plan, prepare your employees and test its effectiveness, we develop hypothetical crisis situations. A good simulation should push your people to ask the right questions, to make decisions. A well-prepared team will be better able to respond if a difficult situation occurs.
Strategic Positioning of Companies in the Quebec Market
Quebec has a rich and diverse culture that in many important ways is quite different from that of the rest of Canada, or other countries. Our experts are on the lookout for trends and business opportunities specific to Quebec and can help you develop or adapt your positioning and messages for this specific market.
Spokesperson Training
An effective spokesperson is key to successful media interactions. Our comprehensive training covers:
- Theoretical understanding and defining key messages
- Practical interview simulations
- Feedback and performance improvement
Media Relations
Leverage our extensive Quebec media network for your benefit. We craft compelling stories for journalists, prepare your spokespersons for impactful interviews, and manage media requests to highlight your news effectively.
Audit and Media Monitoring
The media landscape holds no secrets for us. We are able to provide you with a detailed status of your company's media mentions, almost in real time, as well as quantitative and qualitative reports on each publication so that you have the best possible overview of your communication efforts.
Stakeholder Relations
Every company has a variety of distinct audiences to communicate with, including customers, consumers, suppliers, shareholders, employees, governments, and more.
In addition to helping you identify the different tones and messages for each of these stakeholders, Capital-Image manages the planning, drafting of communications and feedback on your communication campaigns.
Internal Communications and Employee Engagement
Internal communication is vital in sharing values and promoting employee engagement. We enhance your internal communication with tools and channels like newsletters, memos from the president, slides and speaking remarks for Town Halls, supporting special team building events, ensuring important information flows and productivity is increased within your company.
