Dive into a world where every communication strategy is a masterpiece of coherence and integration. After thorough analysis and collaborative meetings with your team, we develop strategies, employing the best communication tactics to propel your business objectives forward.

A communication plan unfolds in four pivotal steps:

1. Research: Delve deep to understand core issues, setting the stage for a tailored communication approach.
2. Analysis: Harness data to define clear, measurable objectives, pinpointing both challenges and opportunities.
3. Communication: Select optimal channels for your message, ensuring a powerful two-way dialogue with your audience.
4. Evaluation: Implement robust impact measurement systems to gauge success and refine strategies.

A stellar communication plan not only clarifies situations but also carves a path to effectively engage your target audience, whether it's raising awareness, shaping opinions, driving commitment,
or boosting sales. Our team is poised to:

• Define the communication mandate
• Study the context and the situation in a SWOT (Strengths-Weaknesses-Opportunities-Threats) format
• Determine and analyze the target audience
• Set precise campaign objectives
• Develop impactful key messages
• Implement a communication strategy
• Choose tactics, tools, and platforms suited to your audience and message
• Establish a budget and timeline
• Monitor and adapt campaign strategies
• Evaluate outcomes and offer strategic future recommendations

In today's digital era, where the internet and connected technologies greatly influence the lives and purchasing decisions of Quebecers, establishing a robust digital presence is crucial. Our team expertly navigates the digital landscape to amplify your brand’s voice across multiple channels.

• Seamlessly integrate digital communication efforts with traditional marketing strategies
• Ensure brand consistency across all digital platforms
• Guide your business’s digital transition (e-commerce, online services)
• Enhance web presence through comprehensive strategies including SEO, web advertising, community management, content creation, social media strategy, and more

Building and maintaining a credible image is central to your organization’s success. It impacts everything from revenue to recruitment. Our approach to reputation management is both proactive and responsive:

• Implement robust internal and external communications policies
• Evaluate and enhance corporate social responsibility
• Conduct media monitoring and stakeholder analysis
• Engage actively in industry conversations
• Establish both quantitative and qualitative success measures

Navigating business changes requires clear, structured communication. Whether it’s a company acquisition, a business model shift, or internal reorganization, our team ensures a smooth transition with effective internal and communications strategies.

• Develop internal communication strategies and public relations plans
• Provide content writing for diverse communication tools
• Offer support and training for senior management and spokespersons
• Manage stakeholder and media relations
  

At Capital-Image, we embrace collaboration, working closely with your business partners to maximize impact and ROI.

• Manage deliverables and deadlines for Canada-wide or international campaigns
• Facilitate partnerships and coordinate multidisciplinary projects