• Our Team

  • By choosing Capital-Image, you will be entrusting your projects to a team of experts fully dedicated to enhancing your reputation, building your brand's influence and promoting your messages.

    • Introducing the Team

       

      Silvie Letendre, ARP, FSCRP

      President and co-General Manager

       

      Having held senior corporate and agency positions, Silvie's broad experience has led her to support senior executives in the most sensitive issues and reputations management and to successfully execute countless campaigns in the pharmaceutical, aerospace and consumer sectors. Capital-Image has been under her management since January 2020.

      Miriam Lauzon, ARP

      Senior Vice President and co-General Manager

      Miriam has been working at Capital-Image for 15 years and has solid experience managing complex communication programs for several national and international companies. Her involvement in a number of key management responsibilities is crucial to the agency's success, which includes employee mobilization and business development.
       

      Alexandre Lainesse

      Senior Account Director
       

      With over ten years of experience providing consulting services in corporate communications to a diverse range of clients, Alexandre plays a significant role in the development of creative and effective strategies.
       

       

       

       

      Julie Deschambault

      Account Director

      Julie has been working in PR agencies for close to 20 years for clients in the following sectors: Consumer, Food, Lifestyle, Health, Tourism and Aerospace. She offers a vast expertise in communication and in management.

      Alida Alepian

      Senior Consultant

      Alida has been working at Capital-Image for more than 15 years leading clients in the worlds of business, finance, insurance, real estate and law.

      Isabelle Lemay

      Senior Consultant

      Isabelle is a seasoned communications and marketing professional with more than seven years experience in a variety of areas and communications agencies. She has vast experience in different fields, most notably health and consumer affairs.

      Sarah Cope Corbeil

      Senior Consultant

      Specializing in media relations, Sarah has acquired more than 5 years of agency experience assisting a multitude of clients in the retail, health, beauty, technology and cultural industries.
       

      Marie-Philippe Busque

      Senior Consultant

      Marie-Philippe has more than 10 years of pharmaceutical experience and conducts information and awareness-raising campaigns for multinational pharmaceutical companies, patient groups and health promotion organizations.

      Stéphane Vaillancourt

      Senior Consultant

      Stéphane always had a strong interest in technology. He was a freelance tech journalist for over 10 years. Stéphane loves a challenge, getting results and exceeding customers’ expectations.

      Don Sancton

      Senior Consultant

      Don has more than 35 years experience in journalism, public relations and issues management in the fields of pharmaceuticals, aerospace, artificial intelligence and consumer goods.
       

      Benoit Girard

      Consultant

      Benoit specializes in corporate reputation management, integrated communications strategy and media relations. He focuses mainly on the financial, insurance, technology, real estate and retail sectors.

      Audrey Huot

      Consultant

      Audrey has a bachelor's degree in public relations and has studied journalism in Cegep. A firm believer in the 360 degrees approach to marketing and communication, she really enjoys measuring the performance of the campaigns she works on. She is passionate about content and influencer marketing, as well as media relations.

      Linda Di Sano

      Administrative Assistant/Accounting

      Linda has been working at Capital-Image for 14 years, leading the crucial work of ensuring that all client accounting and administrative details are prompt, thorough and accurate.

      Geneviève Guérard

      Manager, Employee Engagement

      Over the past 15 years, Geneviève has worked in various areas, such as management, training, human resources and public relations. Her professional and personal backgrounds have enabled her to hone her skills and realize the importance of prioritizing people so that they can feel valued and can reach their full potential.

      Édith Hamel-Proulx

      Artistic Director

      Having worked as a graphic designer for more than 10 years, Edith's print and digital skills have been applied to projects in public relations, advertising, packaging, publishing, events, as well as web and social media.

      Daphné Trahan-Perreault

      Special Advisor, Digital Marketing

      With a specialization in digital communications, Daphné has a lot of experience in digital projects and public relations aimed at improving her clients' reputation and engaging target audiences.
       

      Daniel Tardif

      Special Advisor, Digital Marketing

      Daniel has been working in communications and digital marketing for more than 15 years. He understands the world of business, the importance of return on investment and customer loyalty.

      Karolane Paradis

      Senior Coordinator

      Karolane has extensive experience on web advertising campaigns which she applies at Capital-Image leading a large number of media relations initiatives, in addition to coordinating different projects.

      Myriam Kamako

      Coordinator

      Myriam holds a master’s degree in strategic communication from Université de Sherbrooke. She has developed her PR skills while working for media companies, communication agencies, and for non-profit organizations. Her high energy personality and her experience with various sectors are valuable assets which help her carry out the mandates assigned to her.

      Maude Gauthier

      Coordinator

      Maude studied public relations, journalism and translation at Université de Montréal. Curious and driven by challenges, she enjoys every facet of the field of communications. Working on a wide range of projects inspires her to want to surpass herself daily.

      Marie Bernard Brind'amour

      Freelance Coordinator

      Marie assists in conducting media relations campaigns in Quebec for various sectors, primarily health and consumer products. She also manages media and digital monitoring for our clients.

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    POLICY ON RESPECT OF PRIVACY AND CONFIDENTIALITY
    
    This policy aims to ensure the operations of Capital-Image comply fully with the requirements of the Personal Information Protection and Electronic Documents Act (the Act). This policy will be updated from time to time if required. 
    
    Capital-Image expects the members of its team to respect any personal information that may be disclosed in the course of their activities and that the security and confidentiality of such information are guaranteed in all respects. 
    Generally, our activities do not require the collection or use of personal information other than basic contact information (personal information under this law does not include details that might appear on a business card, such as name, title, address, etc.).
    
    This has the effect of limiting the provisions necessary to ensure compliance with the Act. Therefore, the practice of not collecting unnecessary personal information should be continued as a first step. This includes information that our customers may share with us.
    
    This could include, but not be limited to such things as age, income, evaluation grades, and past employment. The law applies to outsiders, not to employees.
    
    If you are collecting information of a personal nature, the individual's consent must be obtained and you must explain the reason for using that information. Consent can be explicitly given, or is implied if someone has voluntarily sent us the information (such as a CV). Once obtained, you must ensure that the information is kept in a secure location and only used for the purpose originally indicated. Our network server or a locked filing cabinet may be such places. Personal information like CVs should not be left on view and unprotected.
    
    For the sake of clarity, personal information is defined as any factual or subjective information about an identifiable individual. Individual consent is not required to collect personal information that was already in your possession before January 1, 2004. However, in order to continue using or sharing that information, consent is now required. Once personal information is no longer needed, it should be destroyed using a confidential method, such as electronic file deletion or paper document shredding. Records should be reviewed regularly so that outdated information is removed.
    
    If personal information is retained, it should be reviewed for fairness and accuracy. If you are not sure, delete it. Our policy recognizes the right of people outside our company to ask us for copies of the personal information we hold. Further, if personal information is retained, it should only be used for the purposes for which it was originally collected. It should not be shared for other reasons unless you have obtained the approval of the individual concerned with your responsibilities in the course of your work. Photos or files of client events or those of Capital-Image are also private. Capital-Image’s reputation for trust and integrity depends a lot on our discretion. A breach of confidentiality or privacy may be grounds for dismissal.
    
    Your obligations in this regard also continue if you leave the company. For any questions regarding this policy or to obtain a personal information record, please contact Miriam Lauzon, the Privacy Officer at Capital-Image (mlauzon@capital-image.com).
    
    Respect for private life is something that each of us benefits from in our society. It is a policy that we should be happy to support.