• Our Team

  • By choosing Capital-Image, you will be entrusting your projects to a team of experts fully dedicated to enhancing your reputation, building your brand's influence and promoting your messages.

    • Introducing the Team

       

        Silvie Letendre, ARP, FSCRP

        President and co-General Manager

         

        Having held senior corporate and agency positions, Silvie's broad experience has led her to support senior executives in the most sensitive issues and reputations management and to successfully execute countless campaigns in the pharmaceutical, aerospace and consumer sectors. Capital-Image has been under her management since January 2020.

        Miriam Lauzon, ARP

        Senior Vice President and co-General Manager

        Miriam has been working at Capital-Image for 15 years and has solid experience managing complex communication programs for several national and international companies. Her involvement in a number of key management responsibilities is crucial to the agency's success, which includes employee mobilization and business development.
         

        Alexandre Lainesse

        Senior Account Director
         

        With over ten years of experience providing consulting services in corporate communications to a diverse range of clients, Alexandre plays a significant role in the development of creative and effective strategies.
         

         

         

         

        Julie Deschambault

        Account Director

        Julie has been working in PR agencies for close to 20 years for clients in the following sectors: Consumer, Food, Lifestyle, Health, Tourism and Aerospace. She offers a vast expertise in communication and in management.

        Alida Alepian

        Senior Consultant

        Alida has been working at Capital-Image for more than 15 years leading clients in the worlds of business, finance, insurance, real estate and law.

        Isabelle Lemay

        Senior Consultant

        Isabelle is a seasoned communications and marketing professional with more than seven years experience in a variety of areas and communications agencies. She has vast experience in different fields, most notably health and consumer affairs.

        Sarah Cope Corbeil

        Senior Consultant

        Specializing in media relations, Sarah has acquired more than 5 years of agency experience assisting a multitude of clients in the retail, health, beauty, technology and cultural industries.
         

        Stéphane Vaillancourt

        Senior Consultant

        Stéphane always had a strong interest in technology. He was a freelance tech journalist for over 10 years. Stéphane loves a challenge, getting results and exceeding customers’ expectations.

        Don Sancton

        Senior Consultant

        Don has more than 35 years experience in journalism, public relations and issues management in the fields of pharmaceuticals, aerospace, artificial intelligence and consumer goods.
         

        Geneviève Guérard

        Consultant

        With more than 10 years of experience in public relations and communications, Geneviève has an array of experience in the health, community organizations, pharmaceutical and food industries.

        Marie-Philippe Busque

        Consultant

        Marie-Philippe has more than 10 years of pharmaceutical experience and conducts information and awareness-raising campaigns for multinational pharmaceutical companies, patient groups and health promotion organizations.

        Benoit Girard

        Consultant

        Benoit specializes in corporate reputation management, integrated communications strategy and media relations. He focuses mainly on the financial, insurance, technology, real estate and retail sectors.

        Édith Hamel-Proulx

        Artistic Director

        Having worked as a graphic designer for more than 10 years, Edith's print and digital skills have been applied to projects in public relations, advertising, packaging, publishing, events, as well as web and social media.

        Karolane Paradis

        Senior Coordinator

        Karolane has extensive experience on web advertising campaigns which she applies at Capital-Image leading a large number of media relations initiatives, in addition to coordinating different projects.

        Daphné Trahan-Perreault

        Coordinator

        With a specialization in digital communications, Daphné has a lot of experience in digital projects and public relations aimed at improving her clients' reputation and engaging target audiences.
         

        Laurence Roberge Bernardo

        Coordinator

        Laurence works on a wide variety of projects related to media relations, integrated communications, brand positioning and event planning, focusing on pharmaceuticals, aerospace, retail and transportation.

        Fanny Ifebe

        Specialist, Marketing and Social Media

        Fanny has experience in communications, marketing and project management. Currently specializing in e-commerce at HEC Montréal, a Canadian business school, she is passionate about improving brand visibility through various digital channels.

        Marie Bernard Brind'amour

        Freelance Coordinator

        Marie assists in conducting media relations campaigns in Quebec for various sectors, primarily health and consumer products. She also manages media and digital monitoring for our clients.

        Daniel Tardif

        Special Advisor, Digital Marketing

        Daniel has been working in communications and digital marketing for more than 15 years. He understands the world of business, the importance of return on investment and customer loyalty.

        Linda Di Sano

        Administrative Assistant/Accounting

        Linda has been working at Capital-Image for 14 years, leading the crucial work of ensuring that all client accounting and administrative details are prompt, thorough and accurate.

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      POLICY ON RESPECT OF PRIVACY AND CONFIDENTIALITY
      
      This policy aims to ensure the operations of Capital-Image comply fully with the requirements of the Personal Information Protection and Electronic Documents Act (the Act). This policy will be updated from time to time if required. 
      
      Capital-Image expects the members of its team to respect any personal information that may be disclosed in the course of their activities and that the security and confidentiality of such information are guaranteed in all respects. 
      Generally, our activities do not require the collection or use of personal information other than basic contact information (personal information under this law does not include details that might appear on a business card, such as name, title, address, etc.).
      
      This has the effect of limiting the provisions necessary to ensure compliance with the Act. Therefore, the practice of not collecting unnecessary personal information should be continued as a first step. This includes information that our customers may share with us.
      
      This could include, but not be limited to such things as age, income, evaluation grades, and past employment. The law applies to outsiders, not to employees.
      
      If you are collecting information of a personal nature, the individual's consent must be obtained and you must explain the reason for using that information. Consent can be explicitly given, or is implied if someone has voluntarily sent us the information (such as a CV). Once obtained, you must ensure that the information is kept in a secure location and only used for the purpose originally indicated. Our network server or a locked filing cabinet may be such places. Personal information like CVs should not be left on view and unprotected.
      
      For the sake of clarity, personal information is defined as any factual or subjective information about an identifiable individual. Individual consent is not required to collect personal information that was already in your possession before January 1, 2004. However, in order to continue using or sharing that information, consent is now required. Once personal information is no longer needed, it should be destroyed using a confidential method, such as electronic file deletion or paper document shredding. Records should be reviewed regularly so that outdated information is removed.
      
      If personal information is retained, it should be reviewed for fairness and accuracy. If you are not sure, delete it. Our policy recognizes the right of people outside our company to ask us for copies of the personal information we hold. Further, if personal information is retained, it should only be used for the purposes for which it was originally collected. It should not be shared for other reasons unless you have obtained the approval of the individual concerned with your responsibilities in the course of your work. Photos or files of client events or those of Capital-Image are also private. Capital-Image’s reputation for trust and integrity depends a lot on our discretion. A breach of confidentiality or privacy may be grounds for dismissal.
      
      Your obligations in this regard also continue if you leave the company. For any questions regarding this policy or to obtain a personal information record, please contact Miriam Lauzon, the Privacy Officer at Capital-Image (mlauzon@capital-image.com).
      
      Respect for private life is something that each of us benefits from in our society. It is a policy that we should be happy to support.