Capital-Image is proud to have received the Platinum Award Thursday night for its innovative Kijiji Second-Hand Economy Index campaign in the External Public Relations Program category. The 2016 Awards of Excellence evening from the Société québécoise des professionals en relations publique (SQPRP) took place in the atrium of the Caisse de dépôt et placement du Québec in front of more than 200 communications professionals.
"The campaign designed and led by Capital-Image highlighted the importance of the second-hand economy in Quebec and really helped solidify our role as a leader," said Marc-André Hade, Director of Marketing at Kijiji Canada. “In addition, the press coverage in Quebec was extraordinary: more than 16 million impressions with a PEM score - standard for evaluating press coverage in Canada - of 98%, thus generating 70 articles and interviews in the various Quebec media ”.
The SQPRP's annual Awards of Excellence evening honors the best achievements in the field of public relations and strategic communications management. This is a must-see event for PR professionals.