Mont-Royal (Quebec), October 7, 2016 - Agence Capital-Image is delighted to have won the Grand Prix last Thursday evening in the category of the best use of public relations in a marketing initiative for the launch of Kijiji second-hand economy index. The 10th edition of the STRAT competition, presented by the Association of Communication and Marketing Professionals, and Infopresse, took place in the Meeting Space in front of more than 100 communications professionals.
The main objectives of the campaign designed and led by Capital-Image were to promote awareness of the importance of the second-hand economy in Quebec and to help consolidate Kijiji's leadership role in this growing phenomenon. Press coverage in Quebec was extraordinary: more than 16 million impressions with a PEM score - standard for evaluating press coverage in Canada - of 98%, generating 70 articles and interviews in various Quebec media.
"This honour crowns not only the extraordinary campaign which highlighted the importance of the second-hand economy in Quebec, but also the efforts of our team to set up this innovative program," said Silvie Letendre, vice-president. Senior President at Capital-Image. “We are very proud of the recognition of our peers for this project. As we are already entering the third edition of the Kijiji Second Hand Economy Index, we are more motivated than ever to support Kijiji in their public relations efforts in Quebec."