The Integrated Communication Agency Capital-Image is proud to have won the prestigious Gold Level Excellence Award last night in the Marketing Communication Campaign of the Year category with its partner Environics Communications for their innovative program titled The Kijiji Second-Hand Economy Index. The Canadian Public Relations Society (CPRS) Gala was held in front of 450 delegates as part of the annual conference held in association with the Global Public Relations Forum at the Westin Harbor Castle in Toronto.
"This national campaign is the result of the creativity and the exceptional partnership that exists between Capital-Image, Kijiji Canada and Environics Communications - for the component outside Quebec," says Yvon Desautels, president of Capital-Image.
The Kijiji Index revealed important facts about the second-hand economy in the country and provided an excellent platform to position our client as the leader, not only in online classifieds, but most importantly as an important economic engine. This extensive marketing communications campaign generated a total of more than 260 articles across Canada and over 48 million impressions with a PEM score - the standard for evaluating press coverage in Canada - of 97%. We are extremely proud of it ”.
Celebrated annually, the CPRS Awards of Excellence showcase the best public relations and communications management projects and campaigns.