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Capital-Image Celebrates 30 Years in Business and Announces Management Changes

· News

MONTREAL, Quebec, January 7, 2020 - A lot can happen in 30 years! Capital-Image knows it all too well. The integrated communications agency has just passed the milestone of 30 years of existence and can certainly testify to that.

For the occasion, Yvon Desautels, founder of Capital-Image, is pleased to announce that Silvie Letendre, APR, FSCRP, has been promoted to the position of President and co-General Manager of the agency and Miriam Lauzon, APR, to that of Senior Vice-President and co-General Manager.

"I am convinced that these changes in the company's management will be very promising and will ensure a solid and quality succession for the future of the agency. With their many years of experience in communications and more specifically in agency, Silvie and Miriam will continue to breathe a strong wind of dynamism into our team and develop new avenues of growth," said Mr. Desautels.

"I am very proud to take up the torch and to continue building on Capital-Image's success for many years to come," said Ms. Letendre. "Yvon's human approach, sense of integrity and passion for personalized customer service has made him a recognized professional in our industry and his values will always be part of Capital-Image's DNA."

"For the past 30 years, Yvon has created an agency that offers impeccable customer service, an approach where creativity and boldness are privileged and where professionals can evolve and surpass themselves. It is a great joy for me to work with Silvie to maintain this unique vision of communication and consulting services," added Ms. Lauzon.

Silvie Letendre, President and co-General Manager

Silvie Letendre has been working in the field of communications and public relations for nearly 30 years, both for large companies and agencies. On the corporate side, she has held senior management positions in communications with multinational pharmaceutical companies. On the agency side, she has contributed to the success of numerous clients in sectors such as aerospace, automotive, pharmaceutical and consumer goods. Silvie holds a bachelor's degree in psychology and a minor in public affairs from Concordia University, a certificate in public relations from the Université de Montréal, and obtained her public relations accreditation (APR) in 1999. She has received numerous awards of excellence for the quality of her work from provincial, national and international public relations associations. In 2016, she was inducted into the prestigious College of Fellows of the Canadian Public Relations Society.

Miriam Lauzon, Senior Vice-President and co-General Manager

Miriam Lauzon has worked for nearly 15 years at Capital-Image where she has held positions of increasing responsibility. She has developed and led numerous integrated communications plans and provided strategic communications and marketing advice for companies and major brands in several sectors, particularly in technology and food. A graduate of the Université de Montréal where she obtained a Bachelor's degree in Communication Sciences, she has been recognized several times by her peers at the provincial, national and international levels for her communications projects. She obtained her Public Relations Accreditation (APR) in 2014 and was named Canada's Top 40 Under 40 in 2018. She is currently completing a microprogram in business management at HEC Montréal.

Partnership with the Proof agency

Capital-Image has been a partner of the Canadian agency Proof, formerly Environics Communications, for 24 years. This solid relationship continues, allowing Capital-Image to offer its Quebec clients access to Proof's services across Canada and in the United States, while Capital-Image offers its in-depth knowledge of the Quebec market to Proof clients in the rest of Canada.

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