Montreal (Quebec) June 1, 2023 — At the 2023 Awards of Excellence gala hosted by the Société québécoise des professionnels en relations publiques (SQPRP), Capital-Image was awarded Gold in the societal category for the Fondation André-Boudreau’s campaign entitled Respire. Don’t let your stress have the last word! campaign. Yesterday evening's event was held at the Casino de Montréal in front of more than 300 public relations professionals.
According to the SQPRP, the winning campaigns have demonstrated originality, strategic positioning, rallying messages, exceptional results or a contribution to the understanding of complex issues.
"Capital-Image's mission has always been to listen to its clients and be attentive to their business objectives in order to advise them and develop successful programs with them. This new recognition is the culmination of our team's efforts and passion," said Silvie Letendre, ARP, FSCRP, President of Capital-Image.
The Respire campaign aims to raise awareness about anxiety, stress and hyperconnectivity, but also to promote positive mental health and healthy screen use among youth. "We are very proud to be recognized by the industry for such an important campaign, putting the spotlight on an issue that affects many young people in Quebec," adds Julie Deschambault, PRP, ARP, Senior Account Director at Capital-Image.
"We called upon Capital-Image to position the Respire campaign as a solution that would give young people, parents, teachers and youth workers useful tools to help them take care of the mental health of our youth. Thanks to Capital-Image’s strategic vision and creativity, the campaign was a huge success, exceeding the objectives set at the beginning of the project," explains Nadia Dahman, President of the Fondation André-Boudreau.
In total, nearly 26 million impressions were generated in Quebec, reinforcing that this awareness and education program is necessary and in the best interest of the public. Since the launch of the third edition of the Respire campaign, the tuaslederniermot.com website has seen a 94.5% increase in visits (as of February 2023). The @tuaslederniermot TikTok account has also seen a 15.4% increase in subscribers (as of February 2023).
About the Respire campaign
An initiative born of a collaboration between the Fondation André-Boudreau and the Direction de santé publique du CISSS des Laurentides, the Respire. Don't let your stress have the last word! campaign is intended for young people aged 6 to 17, their parents and youth workers.
The humoristic videos on TikTok featuring well-known content creators, the educational content and the online tools that can be downloaded from tuaslederniermot.com are all ways for young people and the adults who accompany them to start thinking, to better understand the experiences of young people and even to obtain some helpful paths for prevention and intervention.
Founded over 30 years ago, Capital-Image is an integrated communications agency that provides media relations, communications, reputation management, influencer marketing, content creation, digital communications, corporate communications, and crisis and issues management services to a wide variety of clients. Capital-Image’s operations are A+ certified, the standard of excellence in professional quality and service for public relations firms in Quebec. In addition, it was one of the first communications agencies in Montreal to be certified carbon neutral 12 years ago.
For the past 25 years, Capital-Image has been a partner of Proof Strategies - with offices in Toronto, Ottawa and Washington, DC - and a partner since 2015 of the WE (Waggener Edstrom Communications) network which itself counts over 25 offices around the world.