Capital-Image is Honored with a Second Award of Excellence for the Respire Campaign

· Awards,News

Montreal, Quebec, June 7, 2023 The Fondation André-Boudreau’s campaign Respire: Don’t let your stress have the last word, which already earned Capital-Image recognition at the provincial level at the recent Gala des Prix d'excellence de la Société québécoise des professionnels en relations publiques, continues to get accolades. It has won yet another prestigious Gold award. This time, the campaign was honored in the Best Use of Media Relations - Medium Budget ($10,000 - $50,000 CAD) category at the National Awards of Excellence, held at the Canadian Public Relations Society's annual conference in Whistler, British Columbia, on Monday evening.

The National Excellence Awards acknowledge outstanding public relations campaigns, the dedication and commitment of professionals, as well as the continuous improvement of public relations practices across the country.

"This campaign is the result of a close partnership between Capital-Image and the Fondation André-Boudreau. Our team is thrilled about the results, and we are honored to receive recognition from our industry peers," highlights Silvie Letendre, APR, FCPRS, President of Capital-Image.

The Respire campaign aims to raise awareness and address the pressing issues of anxiety, stress, and hyperconnectivity in children and teens. It aims to foster a positive impact on the mental health of young individuals and promote a balanced and responsible screen use. “We are particularly proud that the work done to promote the Respire campaign, which sheds light on an issue affecting many young people in Quebec, is recognized as a best practice throughout Canada. This recognition encourages us to continue our efforts to raise awareness of this essential cause”, adds Julie Deschambault, PRP, APR, Senior Account Director at Capital-Image.

"This highly rewarding collaboration between the Fondation André-Boudreau and Capital-Image has brought the Respire campaign to new heights. In addition to generating interest among youth, parents, teachers, and youth workers throughout the year, it has now received industry honors for the second consecutive time, attesting to its significant impact," mentions Nadia Dahman, President of the Fondation André-Boudreau.

About the Respire Campaign
An initiative born from a collaboration between the Fondation André-Boudreau and the Direction de santé publique du CISSS des Laurentides, the Respire. Don't let your stress have the last word! campaign, targets youth aged 6 to 17, their parents, and caregivers.

The humoristic videos on TikTok featuring popular content creators, educational content, and downloadable online tools available at are ways for young people and the adults who support them to foster better understanding and to learn more about prevention and intervention.

About Capital-Image
Founded over 30 years ago, Capital-Image is an integrated communications agency that provides media relations, communications, reputation management, influencer marketing, content creation, digital communications, corporate communications, and crisis and issues management services to a wide variety of clients. Capital-Image’s operations are A+ certified, the standard of excellence in professional quality and service for public relations firms in Quebec. In addition, it was one of the first communications agencies in Montreal to be certified carbon neutral 12 years ago.

For the past 25 years, Capital-Image has been a partner of Proof Strategies - with offices in Toronto, Ottawa and Washington, DC - and a partner since 2015 of the WE (Waggener Edstrom Communications) network which itself counts over 25 offices around the world.

Media contact :
Valérie Girard
Consultant, Capital-Image
C: 514 433-2935