Montreal (Quebec), May 30, 2024 — Capital-Image, which is celebrating its 35th anniversary this year, is very proud to have won Silver in the category of External Public Relations Program during the 37th Gala of the Société québécoise des professionnels en relations publiques (SQPRP) held yesterday at the Casino de Montréal for their campaign on the reopening of the Hôtel de l’ITHQ.
The SQPRP's Awards of Excellence gala pays tribute to the best achievements in the field of public relations and strategic communications management in Quebec. This is a sought-after event for industry professionals.
“The Capital-Image team is delighted to receive this great recognition from our peers for the work accomplished on behalf of the Institut de tourisme et d'hôtellerie du Québec (ITHQ), the reference in Canada in terms of specialized training in the fields of tourism, hotels and restaurants. It was a pleasure for us to support this major Montreal institution in an important moment for their hotel,” says Miriam Lauzon, PRP, ARP, Senior Vice President and co-General Manager of the agency.
In 2020, the ITHQ undertook major renovation work on its hotel to modernize its infrastructure and improve its design and layout. After a three-year closure, extended due to the pandemic, the ITHQ wanted to relaunch and reposition its offering (hotel, restaurant and bar) in the Fall of 2023. In order to attract local and provincial customers, the communications and marketing department of the ITHQ called on Capital-Image to develop a communication plan using media relations as the main tactic, with the aim of having the public rediscover the hotel and its services.
“Thanks to an exceptional collaboration with Capital-Image, our hotel has brilliantly reintegrated into the urban landscape after three years of complete closure. Their expertise and dedication were decisive for the success of the launch and influence of our establishment. We are grateful for their contribution in this success,” expresses with gratitude Josée Legault, Director of Communications and Marketing at the ITHQ.
To learn more about this campaign, visit https://en.capital-image.com/blog/case-study-press-relations-launch-event-hotel-ithq
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About Capital-Image
Founded 35 years ago, Capital-Image, an integratedcommunications agency, provides public relations, communications, reputation management, influencer marketing, content creation, digital communications, corporate communications and crisis and issues management services to a wide variety of clients. The agency’s operations are A+ certified, the standard of excellence in professional quality and service for public relations firms in Quebec. In addition, it was one of the first communications agencies in Montreal to be certified carbon neutral over 10 years ago.
For almost 30 years, Capital-Image has been apartner of Proof Strategies - with offices in Toronto, Ottawa and in the United States – and partner since 2015 of the WE (Waggener Edstrom Communications) network, which has more than 20 offices worldwide.
Media contact:
Alida Alepian
Capital-Image
aalepian@capital-image.com
514-793-9233