Based on our analyses and meetings with your team, we will propose coherent and integrated strategies to ensure that you use the best communication tactics to achieve your business objectives.

A communication plan consists of 4 steps:

Research: knowing and understanding the issues to identify the communication approach to take
Analysis: use collected data to establish clearly defined and measurable communication objectives in order to identify problems and opportunities
Communication: choose the right channels (electronic or print media, event, etc.) after defining the target groups, then define the message itself for a successful two-way communication
Evaluation: establish an impact measurement system to assess success or make adjustments

A good communication plan provides a clear understanding of a situation and clearly defines the actions to be taken to achieve your objectives with your target audience (awareness, sentiment, commitment, sales, etc.). Our team will be able to:

Define the communication mandate
Study the context and the situation in a SWOT (Strengths-Weaknesses-Opportunities-Threats) format
Determine and analyze the target audience
Define the objectives of the communication campaign
Develop key messages
Implement a communication strategy
Select tactics, tools and platforms appropriate to target audience and messages
Establish a budget and timeline
Follow up on the campaign, adapting as needed
Evaluate results and make strategic recommendations for the future

Excellence Award from the Quebec Society of Public Relations Professionals