Montreal (Quebec), June 11, 2024 — Capital-Image is delighted to announce that it has won the Gold Award in the Best Use of Media Relations category for the campaign to reopen the Hôtel de l'ITHQ. The honour was presented at the Canadian Public Relations Society's (CPRS) annual Awards of Excellence ceremony, held last night at the Fairmont Tremblant Hotel. This follows the first Prix d'excellence awarded on May 29 by the Société québécoise des professionnels en relations publiques for this campaign.

The National Awards of Excellence recognize public relations campaigns, the dedication and commitment of professionals and the continuous improvement of the public relations practice across the country.

“It was a pleasure to support the ITHQ's dynamic communications team in organizing the reopening of the Hôtel de l'ITHQ. We'd like to congratulate them on winning Tourisme Montréal's Prix Distinction in the category of tourism and accommodation product development. This project was truly a success,” says Miriam Lauzon, PRP, ARP, Senior Vice President and co-General Manager of Capital-Image.

The Institut de tourisme et d'hôtellerie du Québec (ITHQ), renowned in Canada for its specialized training in the tourism, hotel and restaurant sectors, completed its major renovation work last year and proudly announced the reopening of its hotel in autumn 2023. Throughout its renovations, the Hôtel de l'ITHQ has been committed to showcasing Quebec know-how in every aspect of its accommodation offering.

“We are delighted to see the efforts of our Capital-Image communications agency rewarded at both provincial and national levels. Their team was able to develop and implement a successful strategy,” says Josée Legault, Director of Communications and Marketing at ITHQ.

To learn more about this campaign, visit https://en.capital-image.com/blog/case-study-press-relations-launch-event-hotel-ithq.

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About Capital-Image

Founded 35 years ago, Capital-Image, an integrated communications agency, provides public relations, communications, reputation management, influencer marketing, content creation, digital communications, corporate communications and crisis and issues management services to a wide variety of clients. The agency’s operations are A+ certified, the standard of excellence in professional quality and service for public relations firms in Quebec. In addition, it was one of the first communications agencies in Montreal to be certified carbon neutral over 10 years ago.

For almost 30 years, Capital-Image has been a partner of Proof Strategies - with offices in Toronto, Ottawa and in the United States – and partner since 2015 of the WE (Waggener Edstrom Communications) network, which has more than 20 offices worldwide.

Media contact:

Alida Alepian
Capital-Image
aalepian@capital-image.com
Cellphone: 514-793-9233