Capital-Image’s Geneviève Guérard Wins the First-Ever Kindness Award from Nabs

· News

MONTREAL, QC, June 17, 2021 – Capital-Image is proud to announce that Geneviève Guérard, the agency’s Process and Employee Engagement Manager, has won the first-ever Kindness Award from nabs, a long-established charity specifically designed to support the health and well-being of all individuals in the media, marketing, and communications industry in Canada.

“Geneviève joined the Capital-Image team six years ago as a consultant working on client accounts. In 2020, we gave her a new role, created specifically for her, to make full use of her human values and natural goodwill for the well-being of the agency and the team,” says Silvie Letendre, APR, FSCRP, President of Capital-Image. “Her involvement at many levels during the pandemic helped the management committee maintain a positive internal culture through numerous initiatives, including management of the Stars of the Month Program, a rewards program that encourages performance and surpassing oneself.”

“Geneviève plays an important role in this close-knit team, not only with new and old employees, both permanent and contract,” says Miriam Lauzon, Senior Vice President of Capital-Image. “Geneviève is always thinking of others. Whether it's circulating an e-card for the team to sign to mark a birthday or anniversary, organizing virtual happy hours, or preparing gift packages with small tokens of appreciation, her actions on special occasions during the pandemic are opportunities for her to help her colleagues break the isolation, as well as feel valued.”

“I am very pleased with this honor and consider myself blessed to be a part of this great team that allows me to do work that I love and promotes values that I hold dear.” said the winner.

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The nabs Kindness Award highlights the effort and impact of those working in the communications’ industry. The first ever Kindness Award was presented this year by Cogeco Force Radio as part of the Idéa Contest created by the Association des agences de communication créative (A2C) in collaboration with the Société des designers graphiques du Québec (SDGQ).

The charity nabs operates a professional helpline 24 hours a day every day of the year that is open to people in the media, marketing and communications industry who need mental health support.