Context
For nearly two years, the retail industry has been dealing with the impact of the pandemic facing lockdowns, restrictions and social distancing, which has threatened its survival.
Our client Moneris, Canada’s largest provider of innovative solutions for mobile, online and in-store payments, processing more than one in three transactions, aimed to position itself as a trusted business partner, which could help small and medium-sized Quebec businesses to help them continue to navigate through the pandemic and crucial sales moments such as the holiday shopping season to ensure they were prepared to meet customer expectations.
Solution
Throughout November, leading up to Black Friday, Moneris released its spending and gifting predictions for 2021. These predictions were derived from owned insights examining how Quebecers spent their money over the past year and a half and what these patterns indicated for the holidays. Through its valued access to Canadian spending data, Moneris predicted experiences would top gift lists, with consumers seeking travel and experience-based activities to spend time with loved ones and make up for time lost during the pandemic. While sharing these predictions Moneris’ Quebec spokesperson provided top tips for businesses based on trends like online shopping and the global supply chain shortage - to ensure they could maximize their recovery.
On Black Friday, we provided reporters with real-time data at different times throughout the day, sharing the number of transactions, trending categories and average purchase amounts. In addition, Moneris’ local Quebec spokesperson was available to comment on the data and offer advice to merchants on how to deal with the busiest day of the year.
Results
Our team successfully coordinated multiple interviews with notable outlets such as Radio-Canada and CTV News in addition to coverage in media outlets such as Le Journal de Montréal, Le Journal de Québec, TVA Nouvelles, LCN, Virgin Radio, CJAD 800 and QUBE 88.9 FM.
In Quebec, the campaign generated close to 26 million impressions for Moneris and reinforced its positioning as a reference for the media when it comes to spending and transactions in Quebec. The resulting coverage positioned our client as a company that understands Canadian consumers with access to valuable insights and data to act as a helpful and trusted partner for businesses.
