Advertising contests are in vogue for the simple reason that they are a strong B2C marketing strategy. In addition to allowing businesses to promote new products, contests reward consumers and create a positive feeling about the brand.
Organizing an advertising contest may look simple, but there are a whole slew of rules you must follow to be legit. In Quebec, the rules are different than in the rest of Canada because of a governing body called the Régie des alcools, des courses et des jeux.
We recently attended a very informative presentation given by lawyers from a large Montreal firm on the legal procedures to follow when setting up an advertising contest. To comply with the Régie, here are five points that caught our attention.
1. You must notify the Régie des alcools, des courses et des jeux of the contest
2. Fees are involved when the value of the prize exceeds $100
3. When the value of the prize exceeds $2,000, you must submit the contest rules
The contest rules must be made available to the public and must at least include:
4. After the contest, the contest organizer must do three things
5. Changes or cancellations
Contact us to find out how we can help you organize a contest for that includes the Quebec market without all the hassle.
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